Collaborations: HUF

The brainchild of professional skater Keith Hufnagel, HUF Worldwide has evolved from a San Francisco boutique aimed at bringing the respected skate and street wear brands together to one of the most popular fashion brands on the planet. HUF is the embodiment of the “skateboard-lifestyle,” which Hufnagel feels is in line with wider modern counterculture ranging from visual artists to musicians. It is this aligning of values that makes collaboration with Grenco Science a perfect fit.